The Four: the Hidden DNA of the Tech Giants

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Business & Economics - Personal Finance
The Four: the Hidden DNA of the Tech...

The Four: the Hidden DNA of the Tech Giants

Name: The Four: the Hidden DNA of the Tech Giants
ISBN: 9780735213661

Galloway, Scott

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In his highly provocative first book, Scott Galloway pulls back the curtain on exactly how Amazon, Apple, Facebook, and Google built their massive empires. While the media spins tales about superior products and designs, and the power of technological innovation, Galloway exposes the truth: none of these four are first movers technologically - they've either copied, stolen, or acquired their ideas. Readers will come away with fresh, game -changing insights about what it takes to win in today's economy. Print run 125,000.

Категорії:

Business & Economics - Personal Finance

Рік:

2017

Видавництво:

Penguin Publishing Group

Мова:

english

ISBN 10:

0735213666

ISBN 13:

9780735213661